Jordin Sparks is the latest name to add to the list of celebrity names that can turn their name into a brand name. Although her name does not officially carry that brand, it is a brand name nonetheless.
Jordin Sparks is the latest name to add to the list of celebrity names that can turn their name into a brand name. Although her name does not officially carry that brand, it is a brand name nonetheless.
This is the latest instance of brands being used to sell a product. The name Jordin Sparks was given to her because she was the first woman to hold the record for winning the all-around world title in pole vault. Now as a brand, her name is used as a representation of the fact that she is the first and only woman to have won a national championship.